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UnCategorized People buy from you or decide to coach with you when they know, like and trust you. I do not know where this idea originated but it is commonly accepted in the marketing field and I believe it to be true especially for services such as coaching. When I first heard the idea of know, like and trust I readily accepted it but quickly realized that I was not sure how to make it happen in my business. How exactly does one get potential coaching clients to know like and trust you? This article will examine and expand on each area. Know Potential coaching clients can get to know you through your workshops and presentations, articles, website, blog and other forms of communication. I would like to focus this article on the introductory coaching session. I hope that you have attracted a coaching client to an introductory session with a seminar, article, or workshop and now you have to opportunity to spend some time one on one and enroll them in a coaching program. This is the time to allow your client to get to know who you are, to share why you do what you do and how your passion for your work is a benefit to them. Find and talk about a shared experience that relates to your niche. As you client begins to tell you why they are there for coaching you can share experiences and stories from your own life that correlate or relate to the experience they are describing. For example, if you are coaching parents of difficult teens and you have a personal experience with your own difficult teen this is the perfect way for the client to know you through a shared experience. It is fine to share your own personal experiences and stories just be professional about what you share and make sure that you share only the part of your story that relates to the client’s story. Remember this session is about them not you. Like The old saying goes "like likes like". We all like people who are similar to us, who look like us, who act like us, who have shared experiences with us and who think like us. Look for these things as your client is talking and notice how they move and behave. Does the client speak fast or slow? Are they demonstrative or reserved? Is their body language open or closed? Try to match your style with their style without being untrue to yourself. It is natural to do this and I am asking that you become more aware of the tendency to match another person’s nonverbal style. You will naturally speed up your speaking when you are with a person who speaks rapidly. You will tend to talk with your hands more if you are speaking to a person who is very demonstrative. We like happy people and people who are comfortable with whom they are. Happy people who smile, laugh and enjoy being around us are attractive. Humor can go a long way with building and enjoyable relationship with clients. Humor can help break the tension for someone who is nervous about coming to a coach for the first time. Self assured and self-confident people are attractive. We like people who are interested in us so be sure to maintain eye contact and actively listen to your clients. Trust At the start of your coaching session, you need to build rapport with the coaching client. If the client has come to you because they have read an article you wrote or attended a workshop then you have already begun the process of building rapport. They know you at least a little and they must trust you or they would not have come to the introductory coaching session. Share honestly about your struggles as they relate to the struggles of your clients. Everyone likes to know that they are not alone and that you can truly understand their challenges because your have been similar. When you share your challenges and how you were able to overcome them and reach your goals, you give your client confidence in your ability to help them and you give them hope of reaching their own goals. Sharing builds trust and aids in open communication. These are all subtle aspect of creating a relationship with a potential coaching client that will lead to a long-term relationship of mutual growth and respect. Remember that your client will usually teach you more than you teach them. About the Author: 相关的主题文章: